Changing the game for Independant Veterinary Clinics
Get in touch: lauren@unlockveterinaryconsulting.com.au
Human Resources (HR)
I provide tailored HR solutions designed to support veterinary clinics in building strong, compliant, and high-performing teams. Whether you’re a single-site practice or a growing group, I offer hands-on expertise across all key HR functions, including:
* Workforce Planning & Recruitment Support- Assistance with staffing structures, role design, and recruitment processes to attract and retain skilled veterinary professionals.
* Onboarding & Retention Strategies
Development of structured onboarding programs and retention initiatives to improve engagement and reduce turnover.
* Performance Management Frameworks
Implementation of clear performance expectations, feedback systems, and review processes that support accountability and growth.
* Employee Relations & Conflict Resolution
Guidance on managing employee concerns, performance issues, and workplace conflict with fairness, compliance, and discretion.
* HR Policy & Compliance Review- Ensuring HR processes align with current legislation, Fair Work requirements, and industry best practice.
*Leadership & Team Development- Coaching and training for Practice Managers and team leaders to strengthen communication, leadership, and operational confidence.
* Culture, Engagement & Change Management Strategies to build positive workplace culture, increase engagement, and support teams through organisational change.
* Workplace Health, Safety & Well-being- Development of tailored well-being and safety initiatives specific to the unique demands of the veterinary profession.
* HR Systems & Process Optimisation- Setup and improvement of HR platforms, documentation, and workflows to streamline people management.


Financial management, Strategy & Business Planning
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Financial Management, Strategy & Business Planning
End-to-end financial oversight and strategic guidance to strengthen stability, plan growth, and support confident decision-making. -
Development of Key Business Metrics & Reporting
Creation and refinement of measurable success indicators tailored to your clinic’s goals. -
Custom Reporting Frameworks for Owners & Managers
Weekly, fortnightly, and monthly reporting packs designed for clarity, accountability, and visibility on performance, trends, and emerging risks. -
Pricing Strategy Review & Consultation
Deep analysis of pricing models to ensure competitiveness, profitability, and alignment with service value and market position. -
Revenue Projection & Forecasting Models
Data-driven forecasting tools that support budgeting, workforce planning, investment decisions, and long-term growth. -
KPI Development, Planning & Automated Reporting Setup
Identification, tracking, and automation of key performance indicators that drive outcomes and keep your leadership focused on what matters. -
Profitability & Growth Strategy Development
Practical strategies to enhance margins, streamline costs, strengthen performance, and support sustainable expansion. -
High-Level Project Management for Financial & Operational Initiatives
Oversight of complex financial or operational projects — from workflow overhauls to business restructuring — ensuring timelines, budgets, and outcomes stay on track. -
New Clinic Procurement, Tendering & Full Setup
End-to-end management of new clinic establishment: procurement, tender development, vendor evaluation, fit-out coordination, systems implementation, and financial modelling to ensure your clinic opens on time, on budget, and ready for success.
IT, AI and Technology advances
I help veterinary clinics leverage technology to streamline operations, enhance client experience, and improve team efficiency. My consulting services focus on practical, cost-effective solutions that integrate seamlessly with your daily workflows. I work with you to choose, test and liase with third party companies on your behalf then help to implement the solution- start to finish.
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Practice Management Software Review & Optimisation
Evaluation of your current systems and processes to identify opportunities for efficiency, automation, and improved data accuracy. -
IT & Cloud Infrastructure Advice
Guidance on selecting and implementing cloud-based tools, data storage solutions, and digital communication systems suited to veterinary operations. -
AI & Automation Solutions
Integration of AI-driven tools for appointment scheduling, client reminders, medical record summarisation, and business analytics to reduce administrative load. -
Digital Workflow Design
Streamlining of clinical and administrative workflows — from patient check-in to discharge — to save time and improve service delivery. -
HR, Payroll & Rostering Platform Implementation
Support with selecting, reviewing, and implementing HR and rostering software to optimise staffing and labour cost management. -
Cybersecurity & Data Compliance Review
Ensuring data protection, privacy compliance, and best practices for secure handling of client and patient information. -
Reporting & Business Intelligence Dashboards
Development of automated reporting systems that consolidate data from multiple platforms, providing clear visibility of performance metrics and KPIs. -
Digital Client Experience & Marketing Tools
Advice on client communication systems, online booking integration, and marketing automation to strengthen client engagement. -
Online Ordering, Forms and Payment portals
Design, review & Implementation of Custom Online ordering, Online
payment and Online Booking Platforms & Portals
Custom Online Consent Forms, Patient Handouts & Other forms


Social Media, Branding &
Marketing Strategy
Effective marketing in today’s veterinary landscape goes beyond posting cute pet photos — it’s about building trust, showcasing expertise, and connecting authentically with your local community
Services include:
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Social Media Strategy & Content Planning – Development of tailored social media strategies aligned with your clinic’s goals, client demographics, and brand voice.
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Platform Management & Scheduling – Management of Facebook, Instagram, LinkedIn, and Google Business profiles, including regular posting, engagement monitoring, and audience growth.
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Brand Voice & Messaging Development – Ensuring consistency across all communications to reflect your clinic’s culture, values, and client experience.
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Campaign Design & Execution – Creation and management of targeted campaigns for client acquisition, promotions, or awareness initiatives (e.g. dental month, vaccination drives).
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Community Engagement – Strategies to build genuine client relationships online, respond to reviews professionally, and foster positive word-of-mouth.
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Advertising & Analytics – Facebook and Google Ads setup, optimisation, and performance reporting to measure ROI and identify growth opportunities.
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Reputation Management – Monitoring and responding to online reviews across Google, Facebook, and industry directories to maintain a positive digital presence.
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Photography, Video & Content Creation Guidance – Advice or coordination for professional imagery, staff spotlights, behind-the-scenes clinic features, and patient stories.
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Website Integration & SEO Advice – Ensuring social content aligns with website messaging and contributes to improved online visibility.
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AI & Automation Tools for Marketing Efficiency – Recommendations for AI-assisted scheduling, content creation, or analytics tools to streamline workflow and maintain consistency.
Additional Marketing & Growth Services:
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Marketing Audits – Comprehensive review of your existing marketing presence, performance, and opportunities for growth.
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Client Retention Campaigns – Development of loyalty programs, referral incentives, and educational content to increase repeat visits.
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Email Marketing & Client Communication Strategy – Implementation of newsletters, reminders, and targeted communication campaigns using tools like Mailchimp or Vetstoria.
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Local Area Marketing & Partnerships – Community outreach strategies, sponsorships, and collaboration with local pet businesses or shelters.
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Branding & Rebranding Support – Assistance with logo refresh, visual identity updates, and brand storytelling to strengthen clinic perception.



